AdsClap Partner Program
1. Overview and Acceptance
These AdsClap Partner Program Terms and Conditions (the “Terms”) govern participation in the AdsClap Partner Program (the “Partner Program”).
The Partner Program allows approved partners to refer, introduce, onboard, support, manage, or otherwise associate publishers, websites, applications, accounts, inventory, traffic sources, and related monetization activity with AdsClap.
By registering for, accessing, or participating in the Partner Program, using the AdsClap Partner Platform, referring or managing publishers through AdsClap, or otherwise receiving benefits under the Partner Program, the Partner agrees to these Terms.
These Terms form a binding agreement between AdsClap Limited Company (“AdsClap”) and the person or entity participating in the Partner Program (“Partner”).
2. Definitions
For purposes of these Terms:
“Partner Platform” means the AdsClap partner platform available at partners.adsclap.com and any replacement or successor platform designated by AdsClap.
“Referred Publisher” means any publisher, website, application, account, inventory source, business, or other monetization participant referred, introduced, onboarded, managed, represented, or otherwise associated with the Partner through the Partner Program.
“Partner Activity” means all activity associated with the Partner or its Referred Publishers, including publisher referrals, accounts, websites, applications, inventory, traffic, monetization activity, implementations, and related advertising activity within or connected to AdsClap’s advertising stack.
“Net Revenue” has the meaning set forth in Section 5.
“Partner Share” means the percentage of positive Net Revenue attributable to the Partner under the commercial terms assigned to the Partner’s account.
“Payable Amount” means an amount that becomes payable to the Partner after the applicable revenue has been received, verified, reconciled, and determined in accordance with these Terms.
3. Eligibility and Program Participation
Participation in the Partner Program is subject to approval by AdsClap.
AdsClap may approve, reject, suspend, restrict, or terminate any Partner, Referred Publisher, website, application, account, inventory source, traffic source, or other Partner Activity where AdsClap reasonably determines that the activity may create legal, financial, operational, compliance, payment, platform, advertiser, Google, or advertising ecosystem risk.
Partners must provide complete and accurate registration, business, contact, tax, and payment information and must keep such information current.
Approval of a Partner does not guarantee approval or continued eligibility of any Referred Publisher.
AdsClap does not guarantee access to any particular monetization source, advertiser demand, inventory, Google product, revenue level, CPM, fill rate, or future earnings.
4. Publisher Referrals, Attribution, and Partner Responsibility
A Referred Publisher accepted through a Partner account may be attributed to that Partner for commission purposes in accordance with AdsClap’s attribution records and the Partner Platform.
Partners may not knowingly solicit, re-register, re-invite, transfer, or attempt to capture a publisher already attributed to another AdsClap partner.
AdsClap may maintain publisher ownership locks, attribution protection periods, historical attribution records, or other controls designed to prevent unauthorized reassignment or duplicate claims.
AdsClap will not intentionally reassign an actively attributed publisher between Partners except where necessary to resolve duplicate attribution, fraud, error, contractual obligations, or another legitimate operational or compliance issue.
Publisher attribution does not eliminate or reduce the Partner’s responsibilities under these Terms with respect to activity generated while the publisher was associated with that Partner.
The Partner is responsible for the conduct, traffic quality, policy compliance, and monetization activity of all Referred Publishers and other accounts, inventory sources, traffic sources, representatives, subcontractors, or parties referred, introduced, managed, represented, controlled, or otherwise associated with the Partner.
5. Net Revenue
“Net Revenue” means revenue actually received, credited, recognized, and finally retained by AdsClap from Google Ad Manager (“GAM”), Google, advertisers, demand partners, or other applicable monetization sources in connection with Partner Activity, after applicable:
- invalid traffic adjustments;
- policy-related adjustments;
- deductions;
- chargebacks;
- clawbacks;
- reversals;
- advertiser adjustments;
- reconciliation adjustments;
- payment corrections;
- demand partner adjustments;
- platform costs;
- ad-serving costs;
- technology costs;
- payment processing costs; and
- other applicable costs or adjustments relating to AdsClap’s advertising and monetization stack.
Partner Share is calculated only on positive Net Revenue actually attributable to the applicable Partner Activity.
The Partner is not entitled to Partner Share on revenue that AdsClap does not actually receive or retain, or that is subsequently refunded, reversed, deducted, clawed back, or otherwise removed through reconciliation.
Revenue, commission, balances, or other amounts displayed before final reconciliation may be preliminary and remain subject to later adjustment under these Terms.
6. Partner Share
Unless a separate written agreement provides otherwise, the Partner shall receive the Partner Share percentage assigned to the Partner’s account, and AdsClap shall retain the remaining applicable share of positive Net Revenue.
The applicable Partner Share may be displayed in the Partner Platform, communicated during onboarding, or otherwise confirmed by AdsClap in writing.
Different Partners may have different Partner Share percentages based on their applicable commercial arrangements.
AdsClap may agree to modify a Partner’s Partner Share from time to time.
Unless expressly agreed otherwise, a change to a Partner Share applies prospectively from its communicated effective date and does not retroactively modify amounts that had already become payable before that date.
No Partner Share is generated on negative Net Revenue.
7. Payment Terms
Unless otherwise stated in a separate written agreement, payments are made on a NET-45 basis from the end of the applicable calendar month.
Payment is subject to:
- receipt of the corresponding underlying revenue by AdsClap;
- verification and reconciliation of the applicable reporting;
- valid payment information;
- invoice submission where required;
- applicable tax, identity, or business documentation;
- compliance review;
- deductions, adjustments, negative balances, offsets, or reserves permitted under these Terms; and
- completion of the applicable reconciliation process.
An amount displayed as estimated revenue, Partner Share, pending commission, or account balance does not necessarily constitute a Payable Amount until the applicable revenue has been received and reconciled by AdsClap.
Amounts that have become payable are not forfeited merely because the applicable publisher later disconnects, becomes inactive, or terminates its relationship with AdsClap.
However, amounts already calculated or paid remain subject to subsequent deductions, chargebacks, clawbacks, reversals, negative balances, or reconciliation adjustments in accordance with Section 8.
AdsClap may offset amounts permitted under Section 8 or Section 9 against current or future Payable Amounts.
8. Deductions, Negative Amounts, and Reconciliation
All invalid traffic adjustments, policy-related adjustments, deductions, chargebacks, clawbacks, reversals, reconciliation adjustments, negative balances, payment corrections, and other negative amounts applied, reported, or confirmed by Google, GAM, advertisers, demand partners, or other monetization sources in connection with Partner Activity are the responsibility of the Partner to the extent that they create an actual economic loss, liability, charge, reversal, withheld amount, or negative balance for AdsClap attributable to such Partner Activity.
AdsClap may deduct, offset, or recover such amounts from:
- current Payable Amounts;
- future Partner Share;
- unpaid Partner balances;
- other amounts payable to the Partner; or
- repayment by the Partner where amounts otherwise payable are insufficient.
Such amounts may be recovered even where the applicable adjustment is applied, reported, identified, or confirmed:
- after the original revenue period;
- after the applicable publisher has disconnected or become inactive;
- after Partner Share for the original period has been calculated;
- after payment has already been made; or
- after termination of the Partner’s participation in the Partner Program.
The Partner acknowledges that Google, GAM, advertisers, demand partners, and other monetization sources may report reconciliation adjustments after the period in which the underlying activity occurred.
8.1 Negative Financial Impact
A negative amount attributable to a Referred Publisher is not limited to:
- the Partner Share previously earned from that publisher;
- commissions previously paid to the Partner;
- positive Payment to Parent amounts previously reported for a particular earlier period; or
- positive revenue previously associated with that publisher during a specific calendar month.
The amount of an applicable negative financial impact shall instead be determined by the actual negative amount, liability, reversal, reconciliation adjustment, Payment to Parent impact, or other applicable financial effect reported or applied to AdsClap by the applicable monetization source.
Accordingly, a subsequent reconciliation may create a negative balance greater than commissions previously generated or paid in relation to the applicable Referred Publisher.
8.2 Negative Balances
Where current Payable Amounts are insufficient to satisfy an outstanding negative amount, AdsClap may carry the remaining balance forward and offset it against future amounts payable to the Partner.
Where future Payable Amounts are insufficient or unavailable, AdsClap may request repayment of the outstanding amount.
Termination, publisher disconnection, publisher inactivity, or closure of a Partner account does not extinguish an existing negative balance or liability arising from prior Partner Activity.
8.3 No Double Recovery
AdsClap shall not recover the same actual economic loss twice.
Where an adjustment has already been fully reflected in Net Revenue or otherwise recovered from the Partner, AdsClap shall not separately recover the same economic loss again.
9. Reserves and Unresolved Risk
Where AdsClap identifies a reasonable and specific compliance, deduction, payment, invalid traffic, policy, fraud, reconciliation, or other financial risk associated with Partner Activity, AdsClap may temporarily withhold or reserve amounts reasonably connected to that identified risk.
A reserve is a temporary risk-management measure and is separate from a finalized deduction or negative amount under Section 8.
Reserved amounts remain subject to reconciliation and may be released, reduced, offset, or applied once the applicable risk has been resolved or the underlying financial impact has been determined.
Where the identified risk does not result in an applicable negative financial impact, the corresponding reserved amount shall cease to be reserved, subject to any other applicable obligation under these Terms.
AdsClap shall not treat a temporary reserve as an additional finalized deduction where the same underlying economic loss has already been recovered.
10. Reporting and Reconciliation
AdsClap may use data from:
- Google Ad Manager;
- Google;
- advertisers;
- demand partners;
- payment statements;
- reconciliation statements;
- AdsClap systems;
- the Partner Platform; and
- other applicable monetization sources
to determine delivery, revenue, Partner Share, deductions, negative balances, adjustments, publisher attribution, and payment obligations.
The AdsClap Partner Platform, together with the underlying GAM or monetization-source reporting as reconciled and confirmed by AdsClap, shall be the definitive basis for AdsClap’s calculation of Partner Share and payment obligations unless a separate written agreement provides otherwise.
Third-party dashboards, publisher-side estimates, analytics platforms, or other external measurements do not bind AdsClap unless expressly accepted by AdsClap in writing.
10.1 Supporting Reconciliation Information
Upon reasonable written request, AdsClap may provide supporting reconciliation information available to AdsClap relating to a disputed amount, subject to:
- confidentiality obligations;
- platform limitations;
- data availability;
- Google or GAM restrictions;
- advertiser or demand-partner confidentiality;
- protection of unrelated publisher or account information; and
- protection of AdsClap proprietary or confidential information.
AdsClap is not required to provide information that Google, GAM, advertisers, demand partners, or another applicable source does not make available to AdsClap.
Where AdsClap communicates an amount as originating directly from Google, GAM, or another monetization source, AdsClap may identify the corresponding reporting field or reconciliation record where reasonably available.
11. Compliance, Invalid Traffic, and Policy Enforcement
The Partner shall ensure that all Partner Activity complies with:
- applicable law;
- Google policies;
- Google Ad Manager policies;
- Google Ad Exchange policies where applicable;
- advertiser requirements;
- demand partner policies; and
- AdsClap policies and requirements.
The Partner shall exercise reasonable care when selecting, referring, and monitoring publishers and shall monitor the traffic, inventory, implementations, and monetization activity associated with its Referred Publishers.
The Partner shall not, and shall ensure that its Referred Publishers and associated parties do not:
- generate or purchase invalid traffic;
- use artificial, automated, bot, or prohibited incentivized traffic;
- use deceptive or misleading ad placements;
- misrepresent inventory;
- use unauthorized or policy-violating refresh behavior;
- circumvent policy or compliance controls;
- manipulate ad requests, impressions, clicks, or revenue;
- misrepresent traffic sources;
- engage in fraudulent or deceptive monetization practices; or
- otherwise create material risk to AdsClap or its monetization partners.
AdsClap may reject, suspend, restrict, delink, pause, or terminate any Partner Activity that AdsClap reasonably determines may create legal, financial, operational, compliance, Google, advertiser, platform, or ecosystem risk.
Depending on the severity or urgency of the issue, AdsClap may take such action with or without prior notice.
12. Monitoring
AdsClap may use automated systems, proprietary technology, manual review, third-party data, GAM reporting, Google reporting, advertiser or demand partner information, and internal risk signals to review Partner Activity.
AdsClap’s review, approval, monitoring, or continued monetization of a Referred Publisher does not transfer responsibility for that publisher’s traffic, compliance, or monetization activity from the Partner to AdsClap.
Approval or monitoring by AdsClap does not constitute a guarantee that Partner Activity is free from invalid traffic, policy violations, deductions, chargebacks, future adjustments, or other risks.
13. Publisher Attribution and Anti-Poaching
Publishers registered, invited, or onboarded through a Partner account may be attributed to that Partner for commission purposes while the applicable attribution remains active in AdsClap’s systems.
Partners may not knowingly solicit, invite, re-invite, re-register, or attempt to transfer publishers already attributed to another AdsClap Partner.
Attempting to circumvent publisher attribution or obtain commissions associated with another Partner’s publisher may result in suspension, termination, or cancellation of improperly generated commission.
AdsClap may maintain temporary publisher ownership protections following publisher inactivity or disconnection.
After any applicable protection period ends, AdsClap does not guarantee permanent attribution of an inactive or disconnected publisher to the original Partner.
Nothing in this Section affects responsibility for deductions, negative balances, or other financial impacts generated while the publisher was associated with the Partner.
14. Confidentiality
The Partner shall keep confidential all non-public information received from AdsClap, including:
- Partner Share terms;
- reporting and reconciliation data;
- non-public platform information;
- technical information;
- payment terms;
- monetization data;
- account information;
- business information; and
- other information reasonably understood to be confidential.
The Partner may disclose confidential information only to legal, tax, accounting, or professional advisers who reasonably need the information and are subject to confidentiality obligations, or where disclosure is required by applicable law.
AdsClap shall treat the Partner’s non-public business and payment information as confidential except as reasonably necessary to operate, monetize, reconcile, administer, enforce, or protect the Partner Program.
These confidentiality obligations survive termination.
15. Non-Exclusivity
Unless otherwise agreed in writing, participation in the Partner Program is non-exclusive.
AdsClap may work with other partners, publishers, agencies, advertisers, demand partners, inventory providers, platforms, and monetization providers.
16. No Guarantees
AdsClap does not guarantee:
- approval or continued approval of any Partner or Referred Publisher;
- continued GAM, Google, or demand-partner eligibility;
- advertiser demand;
- fill rate;
- CPM;
- revenue level;
- traffic growth;
- publisher retention;
- monetization continuity;
- payment timing by Google or third parties; or
- future earnings.
Partner Share depends on actual monetization activity, positive Net Revenue, and applicable reconciliation.
17. Suspension and Termination
The Partner may discontinue participation in the Partner Program at any time, subject to outstanding obligations under these Terms.
AdsClap may suspend or terminate a Partner’s participation or any Partner Activity immediately where AdsClap reasonably determines that continued participation may create legal, financial, operational, compliance, payment, invalid traffic, policy, Google, advertiser, platform, fraud, or ecosystem risk.
Termination does not:
- eliminate deductions attributable to earlier Partner Activity;
- cancel an existing negative balance;
- prevent later reconciliation;
- prevent AdsClap from applying deductions subsequently reported in relation to pre-termination activity;
- eliminate repayment obligations;
- affect confidentiality obligations; or
- prevent AdsClap from enforcing rights or obligations arising before termination.
Amounts relating to Partner Activity occurring before termination remain subject to reconciliation, deductions, offsets, reserves, and other applicable provisions of these Terms.
Any positive amount that has become payable under these Terms before or after termination remains payable in accordance with the applicable payment schedule, subject to subsequent reconciliation and any valid deduction or offset under these Terms.
Sections that by their nature should survive termination shall remain in effect.
18. Separate Written Agreements
AdsClap may enter into a separate Insertion Order, partnership agreement, commercial agreement, or other written agreement with selected Partners.
Such an agreement may contain custom:
- Partner Share percentages;
- payment arrangements;
- publisher-specific terms;
- commercial commitments;
- reporting provisions;
- deduction treatment;
- compliance obligations; or
- other commercial conditions.
Where a valid separate written agreement applies, that agreement shall prevail over these Terms only with respect to the specific terms and Partner Activity expressly covered by that agreement.
These Terms continue to apply to matters not expressly modified by the separate written agreement.
19. Changes to These Terms
AdsClap may update these Terms from time to time by publishing an updated version through the Partner Platform, AdsClap website, or another reasonable method of notice.
The updated Terms shall state their effective date.
Continued access to or participation in the Partner Program after the effective date of an update constitutes acceptance of the updated Terms.
If the Partner does not agree to an update, the Partner must discontinue participation in the Partner Program.
An update does not retroactively cause an amount that had already become payable before the effective date of the update to lose its payable status, except where that amount remains subject to a deduction, reconciliation, chargeback, clawback, reversal, negative balance, or other adjustment applicable under the agreement governing the underlying activity.
20. Entire Agreement
These Terms, together with any applicable Partner Share confirmation, Insertion Order, written commercial agreement, or other written terms between AdsClap and the Partner, constitute the agreement between the Parties with respect to participation in the Partner Program.
They supersede prior discussions, representations, proposals, or understandings regarding the same subject matter, except for a separate written agreement that expressly remains in effect.
Where a separate written agreement conflicts with these Terms, the separate written agreement shall prevail only with respect to the matters expressly covered by that agreement.
21. Contact
Questions regarding the Partner Program, reporting, reconciliation, payments, or these Terms may be directed through the AdsClap Partner Platform or to the applicable AdsClap Partnerships, account management, or finance contact.